Episode 33

Mastering Conflict by Bridging Differences

With Fred Dust
Episode 33

Mastering Conflict by Bridging Differences

With Fred Dust

Renowned Dialogue Designer. Founder of Making Conversation. Author. Consultant. Advisor. Educator. Faculty at Esalen Institute.

Fred Dust is the founder of Making Conversation, LLC and works at the intersection of business, society and creativity. As a designer, author, educator, consultant, trustee, and advisor to social and business leaders, he is one of the world’s most original thinkers, applying the craft and optimism of human-centered design to the intractable challenges we face today. Using the methodology in his book Making Conversation, Fred has been working as the Senior Dialogue Designer with the Rockefeller Foundation to explore the future of pressing global needs. He has also partnered with the Einhorn Collaborative and other foundations to host constructive dialogue with leaders ranging from David Brooks, Reverend Jenn Bailey, and Vivek Murthy to rebuild human connection in a climate of widespread polarization, cynicism and disruption.

Fred also serves as faculty at the Esalen Institute. As a former Global Managing Partner at the acclaimed international design firm IDEO, Fred works with leaders and change agents to unlock the creative potential of corporate, government, education and philanthropic organizations.

  • Love the idea of silence and the idea of connecting and sharing something you find very important for you. Love the conversation today! Bhawana Sinha
  • Thank you, Prof. Wadhwa, for all the special guests that you keep inviting to each episode of Intersections. Each episode is so uplifting and inspiring and a great gift to the world. Anuradha Khanna
  • Tremendous! Thank you for so much for the food for thought. John Best

In this episode of Intersections, Prof. Hitendra Wadhwa has a conversation with Fred Dust on the topic “Mastering Conflict by Bridging Differences”.

Breakdowns in communication are hitting a new low every day as we get increasingly polarized in our positions on a wide range of social issues. The lack of constructive dialog is leading to conflict at home, at work, and across borders. Some of us find ourselves stumbling in heated arguments, while others avoid such conflict by suppressing their authentic voice. And when dialog breaks down, we are unable to surface issues, explore perspectives and achieve breakthroughs. But it does not have to be this way.

“The times when people learn the most and are most open to change are when they are coming out of a crisis. If we’re not designing for how we have dialogue in those critical — potentially curable — moments, we won’t be able to get to radical change.”
Fred Dust

The episode “Mastering Conflict by Bridging Differences” offers key insights on:

  • Translating moments of conflict into collaborative, win-win exchanges
  • Fueling your everyday conversations with intention and purpose
  • Accelerating the process of bridging differences and forging meaningful relationships
Hitendra Wadhwa

Greetings and a warm welcome to all of you to Intersections, where we aspire to help take what have been traditional domains and dissolve the boundaries between them. Today, we're here to talk about an incredibly important topic, one that is really about having conversations.

As we all know, we are living through a time when there is tremendous ferment and transformation and disruption going on in some ways in the world. Each of us is recognizing that we might not have all the answers anymore as we used to in the past. The habits of thought, belief, and ways of thinking and doing that we have operated with are ripe for some transformation and change. That requires us to have conversations through which we learn and integrate into a team, family, community, organization, and beyond. We are also living at a time when there are so many incredible divisions. We are seeing them cut across our social fabric within a nation and across nations, which again leads to this acute need for people to somehow rise above those divisions and find a way to build bridges, connection, and understanding. To top it all off, in this pandemic time we have been thrown apart from each other. We have to live physically distant lives from each other. Therefore, the whole medium of communication is being redesigned for this more virtual age. There is a critical need for us to step back and ask what the art of having meaningful conversations is. I have with someone today who is very special in the way he has invested so much heart, spirit, and thought into what it takes to become masterful at this craft of holding conversations. I'm going to introduce Fred to you in just a moment.

Okay, folks, let me tell you a couple of words about Fred before bringing Fred in. Fred is renowned for being a dialogue designer and is the author of a book called Making Conversation. He is the founder of an organization founded on the theme of making conversations and works at the intersection of business, society, and creativity. He is the former global managing partner at the acclaimed international design firm IDEO, where he's worked with leaders and change agents to unlock the creative potential of business and government in education and philanthropic organizations. He is also a senior dialogue designer with the Rockefeller Foundation, has been awarded their fellowship to advance his research on creativity, design, and dialogue, has been active at the ESALEN Institutes, a very pioneering network of truth-seekers and change-makers where he helped shape their First Movers fellowship to cultivate social entrepreneurship after the Greek economic crisis in 2011. He's been a trusted advisor to several very storied organizations. He has served on the boards of other leading organizations as well, such as the Sundance Institute, NPR, New Schools at Parsons, and is the author of this book that I've just mentioned, which he has also translated into a digital offering for those of us who want to go beyond the book into a daily practice craft as well. We want to hear about that as well from Fred in a moment. He has been featured in several leading media and is a sought-after speaker on design, future trends, and social innovation. So, on that note, let's welcome Fred into our midst.

Fred Dust

Good morning. I'm here from Palm Springs, as I was just saying.

Hitendra Wadhwa

I was going to ask where we were getting to welcome you from today. In our one-year history at Intersections, you're the first of our speakers and guests who've spoken to us from the outdoors, which is thrilling.

Fred Dust

Why not? It's a gorgeous morning, and you might as well get a little bit of sunshine. I understand that it was hailing in New York yesterday. So, why not?

Hitendra Wadhwa

That's beautiful. My wife loves birds. She has this remarkable capacity to just observe them spontaneously and from a distance. There's a sharp eye for that kind of detail about this little bird in this branch and I just haven't developed that gift. So, any time I think of birds, I remember the capacity in the human condition.

Fred Dust

No, walking with a birder is a different experience than walking with somebody who doesn't know. I have a lot of friends who are birders, and what they're paying attention to is what they hear around themselves. And there are a lot of birders who do it by audio, they hear that song, and that's how they recognize the bird.

Hitendra Wadhwa

Got it. I mean, that might be an interesting metaphor for some part of our conversation today. How can we become better conversation birders and hear stuff that we don't hear all the time?

Fred Dust

I think that's exactly right. I'm seeing a lot of people from Chicago, which is my hometown. So it's good to see you. Thank you so much.

Hitendra Wadhwa

Awesome. Let's maybe start from the very beginning of your pursued interest in this topic of how to create a space for people to have meaningful conversations. One of the things that intrigues me about you is the multidisciplinary nature of your interests and pursuits, from design and organized architecture to activism and being deeply invested in supporting organizations whose causes you deeply support to ultimately this human psychology aspect about what's that dynamic people to people that gets good conversations can happen. So how did it all start?

Fred Dust

When you write a book, you're like, "Oh, wait, it started a long time before you thought it did." But to be honest, I had done about six years working with the Obama administration. So, working with Elizabeth Warren, working with a lot of the major institutions. The Consumer Financial Protection Bureau is doing really interesting things. I was doing that and, at the same time working with media and large-scale philanthropy because I felt those were the key factors in large-scale social change. The last client that I was working with was Vivek Murthy, who was the surgeon general. He was about to announce an epidemic of anxiety and loneliness in America. What happened was that we were about to announce it on Friday. I emailed him on Wednesday. It got a bounce back, and it turns out Vivek has been fired, which is what happened to a lot of people who were part of the administration. And I just despaired. Everything I worked on for the last seven years had gone away. Much of the foundations had a shift. All the NGOs had to focus on fundamental human rights. What did I learn? I learned how to bring together multi coalition-based partners and get them into a conversation to move things forward rapidly. And so I was like maybe there's a book in that. So I gave a lecture for Fast Company. It's kind of a funny story. I gave a lecture at Fast Company, and an agent called me up. She was a very good agent. She's Eric Ries's agent. So I worked on the proposal and sold the proposal. Harper Collins pitched it back to me as a mindfulness or conversation book. They were thinking very carefully about the conversations you make and how you put them in the world. So I went with them. But my favorite moment was when you sell a book, they take you out to a fancy lunch like Nobu. You're having sushi, and it's amazing. They said we're not going to touch the books, but you can't touch the title. The book that I wrote was How We Lost Conversation in the World, and the book they needed was a relentlessly optimistic exploration of how we're going to find conversation in the world. I was like, "Well, that's a different book." My publisher was like, "I know, but that's the book we need." So I ended up taking a good extra year to write the book. It took a year and nine months to kind of become relentlessly optimistic about the way we can bring conversation back into our lives.

Hitendra Wadhwa

I'm really glad that you had that moment and that with all the expertise and experience that you bring, the publisher played that role in helping you for the benefit of the world.

Fred Dust

That's right. At the end of it, I felt like I was talking to a young person who, in the last paragraph of the book, was like, did you feel writing this book cured you? And I wasn't sick. He said, "Well, I think you were. I think you're right." I realized that I had been cured while writing the book.

Hitendra Wadhwa

In what way? I mean, in what way do you feel like you're different than when you were at the beginning?

Fred Dust

I was in deep despair. I don't think I quite realized how deep the despair was, both from a political context, from a kind of polarization context, from the king of the divide we saw in the workplaces and the divide we were seeing amongst even the king of the endless canceling that was happening of people and then canceling people, some who deserved it, some who didn't. And then frankly, I think the premise of the book is that if you ride the news hook, which we were doing at that time, or I was at the time, you're going to end up living your life by the script of the news. The New York Times will be telling you what you should be thinking and how you should be feeling every day. To write the book, I had to break away and meet normal people, not luminaries but normal people who had somehow gotten through the hardest conversations of their lives using creativity. And that was endlessly redeeming. One of my favorite stories is about a group of women in Salt Lake City who were religiously conservative and started a sex-positive book club. I remember meeting with them, thinking this is going to be such a waste of time. Instead, it was the best lesson I've ever learned about noticing a change and when change happens in a conversation. So I just met people who are daily heroes. That was very encouraging for me.

Hitendra Wadhwa

I'm excited to hear that because, let me offer like a thesis that has been evolving in my mind over the last couple of years, which is, we see a greater interest in organizations and business, in society to infuse more humanity right into the otherwise relentless drive for efficiency and effectiveness and all that gets done in this capitalistic world that we live in. And the thesis I have is that if you start to recognize the central role, that a human connection, our capacity to have conversations and to understand and appreciate, the need to nurture the spirit within, if you now start to recognize the central role that plays in making organizations flourish, making communities flourish, et cetera, then suddenly it starts to change the old world order. Those people who may have shone brilliantly based on a storied kind of academic path at all, the elite institutions that got them to some tremendous I.Q. and other kinds of attainments, they may no longer necessarily be the exemplars of these humanistic qualities. But sometimes just walking down the street just like an everyday person that you just meet or in a humble profession like being a barista or being a doorman or something, sometimes you find in those professions people have honed the craft of fleeting moments with warm, sweet, beautiful human connections. Well, what do you think of that?

Fred Dust

Just to be perfectly frank, most of my best writing advice came from Uber drivers. You talk to an Uber driver in L.A., and you get a lot of writing tips. We were talking about India earlier, and it's not the best getting across Mumbai on a bad day can take six hours. So in six hours, you'd better just talk to your driver because otherwise, you're just sitting there, and I would say that it's often the people in these transitory moments that can bring out the depth and warmth of a conversation. What's fascinating about, for instance, just the physiological and spatial cues of talking to someone who's a driver is that often the only contact might be eye to eye through the mirror when they're looking back to you. But you can find yourself in an unguarded moment because you're sitting in the back seat talking to somebody. So you are not in a confrontational perspective. What happens when you sit side by side? What happens when you're going single file? What happens when you walk someplace with somebody? Those kinds of things matter. So those people who are, in essence, shepherds of our safe passage can also be remarkable conversationalists. When George Papandreou was grappling with the Greek crisis and trying to focus on the fundamental conversation about democracy in Greece, his first thought was, let's train the taxi drivers to have a great democratic debate in taxis because there are multiple people there. It's a great place to have a conversation. And one of the things that I learned during the pilgrimage is that if you're walking in the same direction as somebody, you're not going to be very discouraging. You're going to be mostly encouraging because you're going to the same place. You want everybody to get there. Going in the same direction is a great way to have a tough conversation.

Hitendra Wadhwa

The idea that when you're in a car, you're going in the same direction, you all want to get this. And so there is a common shared goal, and that can be a foundation for constructive, open conversation and connection. I hear from you that cab drivers can be a powerful mechanism for cultural transformation, disseminating critical messages and fostering dialogue on even national issues—what a beautiful collective sense of purpose to give our Uber drivers. The fact that there was so much creative fun for you happened in those moments with those drivers. Now, for those of us who want to up our game to maximize the conversational possibilities in an Uber or Lyft, any one or two tips you can offer as to how to begin that conversation?

Fred Dust

I would say this takes practice. One of the things that I inherited from my mom is what I consider a resting nice face. So people just start conversations with me. But I feel it just takes putting yourself out there and practicing. I'll give you an example. This is very early. Before the pandemic had started in earnest in the U.S. I don't know if you remember, but the president then gave a very hate-filled speech about Asians. I was in a car listening to his state of the nation while with an Asian driver. We were listening. At some point, I was like, I think we need to turn this off. I think we just need to have a conversation because I can see him being hurt by what was happening. I was feeling hurt by what was happening. And it's also noticing how somebody is feeling, noticing when there needs to be an intervention when you need to have a conversation. I spent a lot of time thinking about when I felt a change. And that's a situation where I remember being in the back of the car. I wasn't even I wasn't mentally noticing the change. I felt the effect of the words in the car and was like, let's just have a conversation instead. So I would say most of it is practice. You don't become a virtuoso violinist just by picking up a violin. You do it by practicing. Sometimes it's easier to practice with strangers than it is to practice with the people we work with more closely or our loved ones.

Hitendra Wadhwa

So I love that idea about taking everyday moments like a safe space in which to practice. And then, you never know what comes out of it. I mean, there's another component of this work that has emerged recently around what makes people really good at any one craft. Regular practice is one key piece of it. There's another one that may speak to Eckhart's question a little bit, so Eckhart is saying, "Often I struggle to find the right time to have meaningful conversations not in terms of scheduling it, but in terms of having both conversation partners be in a mindful stage to listen and communicate." I think that's such a thoughtful point. There's one thing I picked up from some of his research on expert performance: those good at a certain craft tend to form very nuanced if-then rules. So are you if-thenning? Is that part of something that you've been kind of guiding teams and people on?

Fred Dust

It's very interesting. Just a little confession, the book has seven Cs, and that's a very classic business book or self-help book convention, which is that they'd like to have seven Cs even when it doesn't make sense. For instance, the chapter called Clarity was originally called Talk Normal, which I thought was the more basic way of saying clarity. But what's interesting is, people are like, oh, there's a methodology here. It's not a methodology. It's an approach. And the approach is to inspire you to think about how you would do something. So I don't want you to take me and do me. You can borrow some of the ideas in the book, but what do you feel you can do, and how do you feel like you can do it naturally and begin to adopt it in that way. So it's a very if-then approach. What's sort of surprising, I think, for people who read the book is that my opening chapter is about why you should commit to the people in the conversation and hold your ideals and values a little in the background so that you can hear what the person is saying. And what I say is commit, if you're going to be in a conversation and you believe in what's happening, commit to it until you don't like it. Until you feel this is freaking you out, or you're afraid, or this feels unfair, then don't commit. And so, I write this long chapter that says here's when you need to be good at naming things. And then until you don't have to worry about it. So I would say there's a lot of optionalities.

Hitendra Wadhwa

There's something so powerful in that idea about commitment because it means you have a choice. Right, to take part in the conversation or not. And my guess is, correct me if I'm wrong, that if you then choose to engage in the conversation, it adds a greater sense of responsibility on your shoulders.

Fred Dust

I mean, I think two things are interesting here. And by the way, this is a really fun one where I had to give a lecture, I then had six C.S., and somebody raised their hand, and they were like, hey, what happens if somebody just doesn't want to be in a conversation with you and they hate you from the beginning? And that can happen. I was like, well, you just have to commit to the conversation. What was interesting is that there are two ways this plays out. I see this a lot in a business context where people are like, I'm going to come to the meeting or I'm going to be on the board, or I'm going to do this, but I'm going to be the naysayer because we need a naysayer, somebody who disagrees with everything to push the organization forward because they're like, I don't quite think the organization can make it. And I'm not so sure we need a naysayer. Maybe we just need someone to roll up their sleeves and figure out how they're going to make it work. I would advise a lot of friends who find themselves to be the naysayers on boards to step off the board and give them room during the pandemic.

One of the things that I said, because I wrote a series of principles for Rockefeller Foundation and my other clients, is that if you're going to be in a meeting, a Zoom meeting, we need you to commit. You need to be there and connect. If you can't commit, and many days you can't, then don't come. And that just gives you more time. One of the things that we've done over time is to feel as if we need to be in everything. I think it's a great moment to learn that we don't have to be in everything. My one caveat is if you're the sole voice of difference or you're representing a different perspective, different cultural context, then don't step out too easily because we often do that, we'll be like, well I'll get out because I'm like the only gay person in a meeting. But the reality is like those are the voices that we need, the voices of difference in those meetings. So commitment is, as it turned out to be, a pretty significant component of Designing Dialogue and having creative conversations.

Hitendra Wadhwa

Very powerful. I'm seeing you talk about choice as the ensuing natural complement to the idea of commitment, which we have to give everybody. The freedom to choose for themselves and recognize that maybe some people will choose not to, and that's also their prerogative.

Fred Dust

As I was researching the book, one of my favorite stories was talking to an oceanographer, and I have a whole section on naming and why you should name special things. And he talked about how oceanography had shifted over from the idea of ocean to oceans like this has been a kind of gradual move over the last ten years. And the idea being, it's not oceans because we're all one water system. If something's happening in this part of the sea somewhere else, it's still affecting the water system here in the U.S. They spent a long time changing it. And then the U.N., where they've been petitioning to have World Oceans Day for maybe 20 years, finally, a couple of years ago, was like we're going to do World Oceans Day. And they were like, but we just changed it to ocean. I wonder if we should go back to the U.N. and say, hey, can you make it oceans? And they were like, let's not lose a day for a word, so it's okay. It's the oceans. So I think the notion that you want to stick with something until, again, it doesn't feel like it's worth losing weight, losing a day for a single word, it doesn't feel exactly right.

Hitendra Wadhwa

I love this idea of being more mindful about that S versus the lack thereof. I was in a couple of ways one of the human beings versus humanity. That's right. That's a great example. Or like a life with a small l or life with a big L.

Fred Dust

It's fascinating. I was raised in France for a long time where plurality and plurality and formless and based, by the way, everything is gendered within the concept. And so it gives you a really different nuance. I think about this right now, where we're seeing so much difficulty with people adopting things like them as opposed to her or him, and when you start to think in the context of other languages, these things become quite simple. Where there's always been plural, there's always been the us or them kind of construct. So studying foreign languages can help, I think, in a lot of ways.

Hitendra Wadhwa

Beautiful. Jerome is making this point about the need to bring authenticity, struggling with how to foster authenticity and get people to open up and engage on difficult topics. You gave us a little bit of a glimpse of your thinking on this idea that listen. I like Fred. I mean, I've been studying the art of conversations and writing a book on it. But that doesn't mean that you should mimic me. You ought to be doing it from your core.

It's something that in my work on leadership I've been drawn to over the last ten years, evolving in both teachings at Columbia. I work with organizations that think that leadership may be in some ways simpler than you think. If you see it less as the acquisition of a whole host of outer behaviors that you have to master and you see it as the responsibility to go deep into your core and your connection with the universe and seek to speak from the simplest and most intuitive expression of that core in every moment. So, that's how I've been thinking more and more about leadership and seeking to build a model around leadership.

Fred Dust

This is where you get the corny version of me. But just to give you a little bit of context, my mother had a severe stroke when I was twenty-four, and she was a good listener and a good communicator. And she was left paralyzed and aphasic for the rest of her life. And aphasia, for those of you who don't know, it's a problem between understanding the words being said or saying words that you think are right but may not be right. There's a lot of vagueness about what's going on with aphasia. But one of the interesting things is that very early on, I learned that I had a timestamp on my life. That I could die and that the only real thing I can do is go out and explore the world by meeting people. So that was the kind of the way you did it. But I do think that to do that you have to find your voice and live with it. By the way, I've had many people in my life like you have to change your voice. You have to deepen it or sound less gay. Or you have to not talk as quickly as you talk because I talk quite fast, and I was sort of like, yeah, not so much. It's my voice. Get used to it. I'll talk slowly if you ask me to.

I do think honing the authentic voice that's yours and kind of owning that is important. And I'll give you an example, and I think it's a really interesting one. I had a young woman on my team. She wasn't young. She was like she was just a little bit younger than me. She went on to run IDEO.org and now runs an amazing non-profit. She had this very high, tiny voice, and for years, she was like, "Men won't hear me. Can you help me with this?" And I said, "Okay, listen, I will get you a speech coach because you've been asking me for this for ten years." Got her a speech coach. About a year later, I walked out of the office in San Francisco, and she was smoking outside. And I'm like, Patrice, what are you doing? Why are you smoking? She's like, "Well, my voice coach told me the only way I'm going to deepen my voice is if I smoke." And I was like, "Well, that's not acceptable. Having you smoke is not the way we're going to kind of change your voice. In fact, let's not change your voice." What we did is as a collective, we just basically made sure that every time she said something, we would say, hey, everyone, listen to Patrice. She's saying something really smart. My favorite moment was when she was in a room giving a talk to about 50 Texan businessmen, all of them big. She was trying to get their attention. And suddenly, this Texan guy in the back said, "Hey, everyone, listen to her for a little bit." She knows what she's talking about and they all stop and listen to her. From that moment forward, you can see that people stopped to listen when Patrice would talk. Her voice was a key that something really smart was going to be said. I think sometimes, for us to have authentic voices, we need a collective around us to point to the voice. Let's call on this voice, and let's make sure that people know just how that works. So authenticity isn't our responsibility. The people around us need to help us do that as well. One thing that I've been feeling a lot is over the last 15 months. We've gotten a little more authenticity in our communications, in part because we see each other in context. We see ourselves in places where we might not have gotten glimpses before, something many CEOs were saying. My staff is more humanized for me. I see them as more complete individuals or vice versa. I think that could be a really interesting benefit to the mode of communication we've been grappling with over the last 15 months.

Hitendra Wadhwa

I've been thinking about that a lot too. The shift that's happening where we used to be so diligent about the packaging of our being, whether it was in the suits we wore before we went to work, or just like what parts of a private life we opened up. I'm guessing you saw that where there was this expert who was on television and with his child, his baby, and his wife. And then the wife crept under the camera, but it was visible, and when that happened, and that was pre-pandemic. And it became like a big little viral moment on social media. It has become everybody's life since then. And rather than see it as something that you have to be embarrassed by, it's just like that's my life.

Fred Dust

I think there's a tremendous amount of humanity that's been opened up for us, which is wonderful.

Hitendra Wadhwa

But what I didn't do was connect that to authenticity in conversations and connections. You're doing that in what you just observed, which I think is powerful, is beautiful to think that way. I loved everything you just said about your voice, Fred's voice, and then what you just said about this colleague of yours as well. And the idea that at some level, we are in an ecosystem, and there are other parts of it, too, that we can draw from and gain the support of to bring out our authentic self.

Fred Dust

I think as a leader, I think what's interesting is that sometimes authenticity needs to be planned a little bit. So, what's interesting is I work for an institution where they're just not that great at recognizing women's voices. They're not that great at recognizing Asian women's voices specifically. And parts of my team are these amazing Asian women. And so there are moments over the last year where I would be in a session. I'd be like, oh, I forgot what comes next. Can I have you, Elaine, join us and explain and she'd have to take herself off mute, and she'd have to explain what's next. I knew what was happening next. It was a way for people to say, see, this person made this. She's behind the thinking here. And so you were purposely calling out that voice. So I think as a leader, sometimes we have to let the authenticity of other people or the voices of other people shine. I think that's part of our job.

Hitendra Wadhwa

That is beautiful. So there is the individual level, and then all we just kind of talk through the collective level. Jenny, have you found, as you're codifying these principles of how to create the space for the most creative and exploratory and discovery conversations, for these institutions that you've been supporting and guiding, that there are certain norms like that? I think you spoke a little bit a while back about these principles. That can be collectively embraced. And have you found it to be something that has taken hold in organizations where the collective has risen to go to a place of discipline and embrace and practice these principles?

Fred Dust

Well, I'm highly biased because it's a condition of working with me that we establish principles for how the conversations happen. So I say I've found that in people. But I also find that once people have them in place, they recognize their value. So, even on March 1, with my team at Rockefeller, and this is last year, we established principles, we wrote down principles for how to have the hardest conversations of our lives during a pandemic. And those principles have stayed fairly intact all the way through. And I think they will stay intact once we come back into the real world. Some of the principles were like it was the same thing as commit or don't. If you can't show up for a meeting, don't show up. I would say that this year our principles shifted. We rewrote the principles at the beginning of the year because we made it. So, let's imagine that we're being celebratory. Let's imagine that we're being helpful. Let's imagine that that set of principles has helped us navigate the last four months, which is like, we're coming to a new moment. Let's understand that. So. I would say that it's always good. I think sometimes it's great if you can do it collectively.

I authored our principles. I often author principles for the convenience that we're doing. Here's a weird thing. I have not seen many of my old friends, and then I've made new friends during the pandemic, and they're closer than my old friends. And I think part of that has to do with the fact that we've had to negotiate rules together that made us feel comfortable engaging, and we had to see each other on days where one of us was not at our best, like one of us was crying or one of us was about to be evicted or whatever. And we would come together and try to fix things before we'd go into our meetings. And I think it's built a bond where many of my friends who were in their old companies, doing their old work, kind of looked inward. We've had to expand outwards in an interesting way, and it's made it so that whenever I see somebody who works with me. It's just this love fest because we're all so happy to get to meet each other in this real way.

Hitendra Wadhwa

It's beautiful. What you write about in your book, which I found powerful and beautiful, draws a connection between our beliefs and the conversations that we can then do with each other. You talk about the fact that there is often a certain amount of challenging required in conversations about stereotypes or other kinds of just predispositions and biases that you knew either about people or groups. You use this phrase, which I like; you say "Creative conversation is about choosing to hold your existing beliefs more lightly." I love that.

Fred Dust

It's hard to do, and it's counterintuitive because people feel like, oh, my job is to hold my values at the core of everything I do. It takes a long time to develop your values. So you don't want to sacrifice them very lightly. But at the same time, I think that I'll give you an example. We have a house in Maine, and I had a day where a guy was hunting our property, and he was out there shooting arrows for deer. And we had three kids running around. And I came up to his truck, and the truck had bumper stickers for a candidate that I didn't vote for, bumper stickers in general that I just didn't agree with. I was like, "Oh, I'm not going to talk to this person." And then I was like, "If I can talk to heads of state or prime ministers or whatever, I can talk to this hunter on my property." So I went up to him, and it was him and his son. And I walked up and said: "Hey, I'm Fred. What's your name?" And we just talked, and we talked about venison. It was a very light conversation. But it was quite terrifying to go into in the first place. I was prepared to just be like, we're not going to talk about politics or defense. We're going to talk about the things that we can agree on. It was the beginning of a very long conversation. We've had it for months and months now. So I would say that we get into a place where we cannot or feel like we cannot because our value difference goes into a conversation. I disagree with that, I also say, and it was asked earlier on, if there are people you cannot talk to who are important to be with, then just do something with them. That doing something with somebody creates the same kind of connection around that.

Hitendra Wadhwa

Wow. Reminds me of a moment in my teens. I was very fond of mathematics, and I remember writing a paper just to condense and codify my thinking on this. Is mathematics invented or discovered? It was actually for me a profound moment of trying to understand the connection between us and the universe. I mean, is there a matrix out there of all the wisdom, all the knowledge, all the mathematics. And all we need to do is find a way to tune into it, and then it just gets streaming through.

Fred Dust

I love it. It's there. Because you were talking about that. We were talking about how you kind of got to creativity through mathematics. And I got to mathematics mostly because I had to run a business. But I mean, where did you end up on that? Is it discovered, or is it made?

Hitendra Wadhwa

I am 100 percent confident that it has been discovered. That said, I respect very much what you're saying about holding your beliefs lightly. So if you are going to take a passionate position on the other side, I would be interested in hearing it. But much as I have a deep regard for all of the greatest, most prolific mathematicians and pathbreaking work they've done, I think that they were more tuning in rather than creating from scratch. One good example to me again is Einstein. He believes in this capacity or intuition to allow you to get some whispers from nature that we otherwise don't have the opportunity to listen to. Some nature's whispering its secrets to us, but we are just not paying attention, just like those birders we were talking about. But if only all of the truth is there waiting for us to receive it.

Fred Dust

I kind of agree with that. I believe that if we're highly attuned, the world will reveal itself to us in an interesting way. And that's one of the reasons why I believe that our job is to go out and have conversations with people, people who are different from us, people who are like who are afraid of people because I think we start to reveal the foundation of humanity. Once you kind of tune in that way, I mean, we live in a magical place, right? But it just becomes a bit more magical if you start to pay attention to what's around you.

Hitendra Wadhwa

I liked what you also just said a moment ago about sometimes those conversations may not be about verbal exchange. It might be about doing something with that person. That's a profound and beautiful kind of idea that you just offered Fred. I love it. And it made me remember another kind of moment. As my father was aging, he started to spend less time in the outside world, more in his own home and in his room. And at that point, I noticed that with my mother, there was a special kind of dynamic where sometimes she would go over to the room that he was in and just sit there. And even when I came visiting, sometimes she would say, have you spoken? Your father said you are going to be caught up in this. We've got over that. And you don't just feel like you need to catch up on things. Just sit there and just be there with him. And even in that shared silence where maybe he's reading the newspaper, or she's just knitting or something, there was something profound that was happening, as if you want to go on with it.

Fred Dust

I mean, it's funny like I was reaching for something, but I was giving a talk or doing an interview for Fortune, and it was in Hong Kong. Hong Kong hasn't been having a great time. It was in Hong Kong about six months ago. And it was just a series of really bad things that have been happening in Hong Kong. And the question was, what do you do? How do we have the conversations that we have? And if you're of this generation, go to your grandmother or your great grandmother and ask her to teach you how to make the soup that she makes that you always wanted to learn and don't even talk about politics. So the reality is that just like learning something from someone is a form of conversation, and it's a form of community building. I think it relates to your work in terms of the notion of leadership and the way we develop our leadership, which is one of the things that a boss can do, for instance, is ask to learn from somebody below them. And that's a tremendous art. That's a tremendous way of engaging. And it's rich for both people. We don't just learn from the people above us. We learn from the people who work for us as well.

Hitendra Wadhwa

So beautiful. That's right. And we learn by listening. And you have in your books some great insights on how to hone the listening craft. We spoke about the birders. And I was wondering if you might be able to share with the audience the story of Beth. And the moment that she grew as a listener, which I thought was beautiful.

Fred Dust

Everyone loves that story. And she's known as the woman who wouldn't listen. And then she did. So that's a dear friend. I mean, her child is our godchild. But Beth was my business development person, my business person at IDEO for most of my life at IDEO. And she was a Stanford graduate. She was one of the people in the meeting who knew where we would go from the moment the meeting started. We would just kind of jump ahead. It was great, except for the fact that I'd be like "People need to get there with you. You can't just kind of jump straight ahead." There were two things that we said because we have our Friday morning business, all the meetings, and would almost always be in tears because people were like, that's not listening or whatever, and or it's just jumping ahead. The first thing I did was to cut back on the coffee. So less of the twenty-four-ounce venti espresso or maybe have some tea, that was like, my prescription.

But then this funny thing happened: there was a baby boom, and that's life. And she had promised that she would do blankets for every baby in her life. And to do that many blankets, she was crocheting nonstop. Gradually, she brought her crocheting into the meeting. Very gendered. Right. Here's a woman bringing baby blankets into a room where there's a lot of gender perceptions. What happened was that quiet act of basic mindfulness where she had to pay attention to what it was like to crochet. The conversation radically slowed down. Somebody mentioned silence. There was a lot more silence. She would wake up at certain moments and just kind of give her observations. It just shifted radically. It turns out there's quite a bit of science around knitting and other kinds of mindfulness activities like doodling. People often say that you retain more doodling than you do if you take notes, believe it or not. So I was with the indigenous historian in the Southwest, and he talked about husking corn and how the women of the village often husked the corn. And that's where the most important decisions are being made or, in my communities, upstate quilting circles where many of the key decisions are made by the communities' women. And so this notion of like the quiet, contemplative action that allows you to kind of tune in even more is a powerful thing. That was a huge discovery for Beth and me. It stuck with me for a long time afterward.

Hitendra Wadhwa

I think it's a great gift you've given us because I am aware of the power of those kinds of very simple, repetitive practices that are very impressive as something that we might do to let's relax our minds, to rejuvenate and to unburden ourselves from the affairs and distractions of the day and whatever's going on in mind. But I've seen it as something that you would do in isolation. The idea that you bring it into a conversational moment with somebody and it helps you get immediate rewards in making you a better listener in that conversation is new to me. So that is powerful.

Fred Dust

It's funny as a culture, we're so afraid of silence. Right? So one of the things that I often do is purposely build five minutes of silence into a meeting about two-thirds of the way through. And what that does is when we're in silence, a different kind of mental activity happens. The psychology of creativity says that silence allows you to make connections in ways you wouldn't otherwise. And so if you build a five-minute silence, why don't you just kind of take quiet notes in the middle of a meeting, you'll often find people are entirely refreshed for the last third and can often move forward into some kind of action. So there's something we often talk about, the silence at the beginning of a meeting as a way to kind of take a break from. I often find silence in the middle of a meeting helps us turn the corner to see the change that needs to happen and then move towards it.

Hitendra Wadhwa

Is that silence usually just unstructured, or do you ask as to what you're inviting them to do?

Fred Dust

It depends. In the groups, you feel like you can do it in an unstructured way. I did this throughout the day with a group. I coach a group of leaders, and we usually have a kind of silence. And yesterday, I was just like everybody in silence, walking away and bringing back one thing that they love from around them. And it was really interesting because what happened is that when they brought back the thing that they loved, it took about a minute of silence. The excitement of explaining why they loved it was so palpable. You can sort of feel this kind of rejuvenation. In the conversation, people were like, here's a chess set that I built when I was 12. And I'm 50. But it was incredible. You can do it just silently, or you can give a little task, and they both work.

Hitendra Wadhwa

What a beautiful task to give. I love that. I want to practice that with my team next time we come together. And I guess, especially in the world today, it's so practical for each of us to bring some personal possessions, almost like improvising spontaneously at the moment because we're actually in a home environment.

Fred Dust

And you learn so much. I learned so much about the people I coach. I mean, I always thought, like the opening prompt, if somebody broke up with you tomorrow, what movie would you watch? And learning about that. So it's these little human things that can kind of reveal and open up a group in a profound, beautiful way.

Hitendra Wadhwa

I would love if you are you open to spending about five minutes maybe just giving us some guidance in this virtual era, in this displaced and hybrid time that we live in terms of the kinds of interactions that are happening, what are somethings like for example, here's one challenge that I'm curious to see what your thoughts are when you're having a large group meeting. How do you maximize the commitment people bring to keeping the videos on? You want to empathize with those who may be having Internet issues, and you don't know who is on a given day and who's not in all of that. And so, on the one hand, making a complete rule which says unless you're entirely on and leaning in, you shouldn't be here. Does that work, or is there another path to that? But I'm just curious.

Fred Dust

I had a very interesting experience. I lecture at Stern and what's interesting is last year when I gave my lecture, I would say maybe a third of the cameras were on. Interestingly, this year, when I got my day-long series of lectures, I would say all the cameras were on and, in that context, it was a really interesting thing. If I can't see you, I probably won't be focusing on you. So I won't necessarily give you the attention you need. And so I think that you're attending because you want to be seen and understood. So I feel very comfortable saying, "Hey, guys, cameras on unless you absolutely can't." It's honestly a great example of a principle: if you can't be there, then don't be there. And that's okay. It's a short chapter that I had to write in March on having the hardest conversations in your life during a pandemic on Zoom. And these are some of the things that we talk about which we establish principles. I had a thing called a wild card day, which is if somebody shows up and they cannot do it and they just want to cry for the whole time, then that's fine, we'll be there. I had clients who would show up, and would just cry for an hour, and that's great. I'm happy to do that.

Hitendra Wadhwa

Wow, beautiful. I want to maybe then close out with two questions for you. One is any kind of final words you want to offer to your audience before they leave about things they can like immediately. Perhaps they benefit from employment. So that's one. And any final thought recommendation. And the other is where they can turn to for resources? Do further dive into your work. There's certainly the book, but you also build a digital offering, so perhaps you could just share that.

Fred Dust

So last thing, I would just charge you with the idea that making conversation and getting creative about the conversations in your life is probably one of the most important things we can do right now. I am unabashedly saying that this will save the world if we can just have the conversations that matter. And they will also make conversations less scary. One of the things I talk about is keeping a conversation notebook, moments where you've succeeded because that's stuff to learn from so you can figure out your approach to how conversations work. So look to yourself for the greatest inspiration or look to the people around you for that inspiration.

Hitendra Wadhwa

That's beautiful. I remember looking at something my daughter was doing when she was in middle school. She was learning geography. And I used to do that by reading a geography book. And she had some kind of an online tool, it would flash a certain region of the world, and you quickly say which country it was and then it would say, you're right or wrong. And then similarly with the capitals. So it's very interactive, very dynamic, and very quick. And I realized, my heavens, if I had a tool like that, my capacity to ultimately memorize and kind of come to know the shape of the world would be so much more rapid and so much more efficient. And I think in some ways we have done as a society so much to create these tools to hone the intellect from an I.Q. standpoint. And today, we have the opportunity to do the kind of innovation that you just talked about. We're very invested in digital in our work, around also using some of these latest capabilities to hone emotional and social intelligence. And the ultimate upgrade that humanity is striving to get to that some of these possibilities we have today, which were not available to people in centuries past, might take us to an even better place very soon.

Fred Dust

I will just say, I think that the next generations are mythical creatures. I mean, what they can do and where they're going is remarkable. I love being with them. It's remarkable.

Hitendra Wadhwa

Well, that's a great phrase. The next generation of mythical creatures. So much power and potential in them. Right. So beautiful, Fred. There have been many expressions of gratitude here in the chat itself. And I know those most silent voices are feeling deeply nourished by everything that you've shared and are counting away so many valuable tips and much more that they can partake in as well. And they take your book and the class as well, the digital class. And it's funny, when we began this conversation. We noticed the chirping of the birds. And I talked about how much my wife loves birds because actually, I owe her the credit that you and I are having this conversation today. She's the one who saw some of your work, started to appreciate and admire some of the things you were doing, and recommended to me Hitendra you and Fred should talk.

Fred Dust

I have to meet your wife at some point. I'll be in New York soon, so we'll figure out something.

Hitendra Wadhwa

Perfect. Looking forward to it. So thank you again for joining us. You take care. All the best for the rest of your time at Palm Springs in L.A., and looking forward to seeing you soon.

Fred Dust

Thank you so much. I'm going to go pack because we have to run to L.A. So it was great seeing you all.

Hitendra Wadhwa

But thanks. So grateful. Thank you. So, folks, wasn't that such a rewarding moment with Fred? Such a beautiful spirit, isn't he? And so many different insights and takeaways to get from that. The power of listening, the power of silence, the power of commitment as a starting point, you bring your best self to any conversation, the power of choice, giving people a choice, the power of creating shared principles upfront. So that when everybody is just starting to get invested, you create those principles. I hope that you find it as meaningful as I have. And I look forward to having you back with us at our next episode of Intersections. All right. Godspeed. See you soon. Bye-bye.

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