Gurcharan Das is a celebrated author, thinker and former CEO of Procter & Gamble India and Managing Director, Procter & Gamble Worldwide (Strategic Planning). After four decades of working at the helm of the business world, he retired early to become a full-time writer. Some of his bestselling books include India Unbound, The Difficulty of Being Good, and Another Sort of Freedom. His writings have been featured in leading media including The Economist, Financial Times, WSJ and The Guardian. Gurcharan graduated in philosophy with honors from Harvard University, where he was inducted in 2013 into Phi Beta Kappa for ‘high attainments in liberal scholarship.’ He also attended Harvard Business School where he is featured in four case studies.
What do we do when we find ourselves caught between the demands of making a living and the quiet yearning to pursue our passion? How can we listen more deeply to the subtle stirrings of our soul while honoring the responsibilities and realities of the world we live in? How can we create harmony between our inner and outer worlds so each of these two worlds energizes and uplifts the other?
Find out from Gurcharan Das, exclusively in conversation with Dr. Hitendra Wadhwa on Intersections Podcast.
This episode offers key insights on:
Greetings and a warm welcome to Intersections! Our passion here is about exploring truth through that lens of universality, through that quest of seeking to find connections between unexpected things, dissolving boundaries. Today's conversation is going to be with someone who is a beautiful soul, has, in a very eminent way, pursued success in the material world, but then has also found his soul calling over the course of his life and has been striving to create a sense of unity and clarity in a very messy and complex world, between taking eternal truths from the spiritual traditions and finding ways to use those as guideposts for how we should act and react in the messy milieu of life.
It is a great pleasure for me to have, in our midst today, Gurcharan Das. He is a celebrated author and thinker. He's the former CEO of Procter & Gamble India, and the managing director of Procter & Gamble Worldwide on strategic planning. After 4 decades of working at the helm of the business world, he retired early to become a full time writer. Some of his books which have been bestsellers include "India Unbound" and "The Difficulty of Being Good." He's also more recently written an autobiographical account, "Another Sort of Freedom." His writings have been featured in leading media including The Economist and Financial Times, Wall Street Journal and The Guardian.
He graduated in philosophy with honors from Harvard University, where he was inducted into the 2013 Phi Beta Kappa for high attainments in liberal scholarship. He also attended Harvard Business School, where, over time, with his career accomplishments, he has been featured in 4 case studies.
Gurcharan ji, it's a joy and a pleasure to welcome you in our midst. Thank you for joining us today.
Thank you for having me.
For those of us who may be unfamiliar with how we address each other in an Indian context since I have guests from all over and I live in the United States now, I just thought I'd let everyone know that it would be hard for me in the presence of someone as eminent as you not to append the ji, on your name. So while your first name is Gurcharan, adding the ji is just a habitual instinctual form in India or adding a sense of respect and honor to the personage that is in front of you, which is certainly how I feel about you.
Well, suit yourself. Thank you.
My joy. Gurcharan ji, I want to talk about that moment where you are at the helm of success in the mainstream, popular, traditional way of climbing that mountaintop of corporate life and getting to be a CEO of a major brand and conglomerate in India. And then, somehow you find yourself seeking and searching for something more. Can you talk about when that drive and urge came to you to want to reframe and relook at life's priorities and where you're channeling your energy?
Well, I think a lot of us in our 40s, whether we are successful or not, we ask ourselves this question. We say, "Is this what life was all about?" In my case, it was a global meeting that we had with managers of Procter & Gamble from around the world. This particular one was dealing with Pampers, and I asked myself, "Well, surely there's a world beyond Pampers." I tried hard to concentrate, but this thought did not leave me. And, other thoughts also added to the moment because, I was a great cheerleader for India's reforms in 1991, and I'm talking about 93, 94, when the reforms were actually in trouble. The leftists, and particularly, the left wing of the ruling party were very articulate, felt that India had sold out to the market, to the multinationals. The usual rhetoric of the left. I was actually worried. So I went home and told my wife that there's more to life beyond Pampers, Vicks and wonderful products like Tide, Head & Shoulders, Pantene products. There was a world outside, and I felt that I should do something about it. And so, I shot off a telegram to somebody who I had met about a dozen years earlier. He was now the finance minister of India who had spearheaded these reforms, and I told him, "Why the hell aren't you defending the reforms?" The guy knew that I had been spending my weekends as a writer. I've been a weekend writer since my 20s. And he said, "Come back and you defend the reforms." That added to the spirit of it.
But, the reality is that this discomfort began in my 20s, to be very honest, I did a philosophy degree at Harvard. I didn't do business. I had no clue what business was all about. I was in business by accident. After Harvard, I had a scholarship to go and do a PhD in philosophy at Oxford. But I got cold feet at the last minute, and I had decided that I didn't want to spend the rest of my life in that stratosphere of abstract thought. I wanted a life of action. And so, I'd answered the first ad I found and they took me, this company that made Vicks VapoRub. Suddenly, I'm transported from the Ivy covered halls at Harvard to the dusty bazaars of India, selling Vicks to chemist shops and pharmacies and so on. After a little while, I missed the intellectual life. And it was then that my father said, "Look, you have the weekend. Why don't you use your weekend to do something that you really like?" So, one Sunday morning, I sat down, I said, I'm going to write a play, and then to give myself moral force, I said to myself, "Well, Shakespeare too, must have sat down to write Hamlet one morning, so I can do it." No sane person compares themselves to Shakespeare. But there I was, and that's how I started as a weekend writer. My friends played golf on the weekend. I wrote.
Right through my 20s and 30s, I had been a weekend writer. I had worn two hats. By the time I was ready to quit the corporate world, I had the confidence. My plays have done well. They had performed. One of them Off-Broadway, another one at the Edinburgh Festival and on BBC. I had the confidence, I knew I could write and that's how I decided to quit and change from being a business executive to a starving writer. My wife said, "You're going to be a starving writer, are you?" I had to tell her that, "Look, we did have some savings, and that our standard of living wouldn't go up, but hopefully it wouldn't go down too badly."
Beautiful! What a great arc of early glimpse of your life story. There are many things in what you've just said which really resonate with me, and I just want to draw those out for our listeners, this idea that none of us needs to be slotting ourselves as just one identity in our professional sense. As I say, within us lie multitudes, and honoring those, appreciating those, giving space to those, even doing perhaps some of that self-expression in the weekends as an occasional pursuit, if that's not necessarily a profession, and you just never know when those seeds that you are sowing and nurturing sprout into your next stage life mission. I'm hearing that in what you're saying, that sort of capacity to listen to the subtle stirrings of your soul and seeing them direct you and shape you, of course, being grounded in the practicality of making sure that you've earned and you have savings and you can take certain risks, that is also a practical mandate and expectation in life that we should all have as caregivers of our family. But at the same time, then having the adventurous spirit to be able to look beyond societal formulas for what a successful and good life is to be able to take contrarian turns, which you did in what you just said, and that sort of moment where there's life beyond Pampers as you said, was powerful because, it reminded me of a quote from one of the eminent disciples.
She was the president of the Self-Realization Fellowship for over 50 years. Her monastic name as a nun was Daya Ma. I'm not sure if you've ever come across Yogananda and his organization, but she led it for all those years. She was one of his direct disciples. Anyway, she said these couple of sentences that I'm just going to read to you because I saw that in what you just said about that moment. She said, "The nature of the soul is power, bliss, love, eternal consciousness, omniscience, omnipresence. And so, in all of the things that man seeks in this world, he is trying to experience those qualities that are a part of his true nature." It seems to me in that moment when you were just turning philosophical, zooming out and asking yourself, what about life beyond Pampers? That was your soul connecting with this eternal omniscience in the world and saying, I have more to express. I have more to do. There's more service I can do to humanity.
I was 22 when I wrote my first play. When you start young, you have one advantage. If you are really creating a second life, it can be therapeutic, because if you wear two hats, a Monday-Friday hat and a Saturday-Sunday hat, if things are not going too well at work, you have the refuge of your book or whatever you're writing over the weekend. And if you are having a problem with a character on the weekend, you can always plunge back into your business life. I think that point you made about multiple identities is absolutely correct. The problem with the world today is, there's too much fundamentalism, and fundamentalism is all about privileging one identity, often a religious identity. We have so many people inside us, and we are creating ourselves all the time. Fundamentalism is fundamentally the poverty of this idea that you have only one overwhelming identity, where we should celebrate. The Hindu ideal of the 4 goals of life Artha, Dharma, Kama, Moksha. Artha means material well-being. You got to make a living, and you have to look after yourself and the family. Dharma is moral well-being, so you can sleep well at night. Then there's the third Kama, which is desire and pleasure. What's nice about the idea of Kama is that it is in the Indian subcontinent, one of the few places on the Earth where they elevate the idea of desire to a goal of life, recognizing that this too, is a capability that we all have, and fulfilling that emotional, sexual well-being is as important to any. And of course, the last one is Moksha, which means freedom. That's what the last book of mine is about. It's a very secular, non-religious, non-denominational idea of freedom, which I think all human beings ultimately seek in our lives. Usually it's freedom from expectations, society's expectations, your parents' expectations, and your own, those are the worst. The need to be somebody and not a nobody. The desire, the need to have to get premium treatment wherever you go. That's the freedom you need. That's why I thought the message that I was pointing to you, when I was 5 years old, and I'm here recalling to you the name, how I got it was the idea of taking your work seriously, but not yourself seriously. That's the route to real freedom.
For our listeners, Gurcharan ji and I were having a conversation just prior to launching the podcast, and that's where you shared the story about your name. Let's come back to it, because I think it will be a beautiful lesson for us to learn from your story in just a few minutes. Before we go there, in what you've just said, have you been sharing much about your message in youth forums, like in college or so?
Well, I put my energies really into my books as my journalistic pieces. I do go occasionally to universities, and I speak, but not a lot.
Somehow I'm feeling that there is much in your message that should be of deep resonance to youth. I've had my own career be more focused on the adult population, MBA students from 28 years onwards to executives in their 50s and 60s. But more recently, I've been taking a keen interest in the state of our youth and what we can do to bring to them a very vibrant invitation to nurture and express their core spirit in everything they're doing in a time of tremendous change in the world, and we are going to be passing on this mantle of taking care of our planet and of humanity to them in whatever stage it is that we were able to get it to. And some of them are deeply concerned about what they think we're not doing for the planet. In just what you said, for instance, the idea that in your 20s, you had that drive, the forethought, that counsel from your father that allowed you to have a second life over the weekends as a passion and how each can help be a balm and soothing force for the other. But it also then prepares you for another moment where you can perhaps even make it your main career years in the future. It's so beautiful to hear that your plays that you were writing from that moment onwards, where you took on that Shakespearean inspiration of one day, he wrote Hamlet, which is just a great way of motivating ourselves about our own latent capacities that it has led to even before you made it your vocation, you were able to get some of your plays actually out there in Off-Broadway and beyond. I think there's a tremendous lesson there for youth to take away among many others.
Well, it also is a bit of an insurance policy. In the sense, I thought, as I said, therapeutic in a way, but also that many people in their 40s or 50s find that, it's the midlife crisis and may not become a crisis, but all of us have said, "Is this what life is all about?" Surely, there's something else." And if you have, then something else that you are able to confidently do, then you also have the freedom to leave what you are doing. There's no point just quitting your job. I quit at 50 when the retirement age was 65. There's no point quitting 15 years earlier if you don't know what you want to do afterwards. A lot of people have that.
The nice thing is that if you've taken your weekend hat seriously, then one thing is you have confidence. You've practiced over 25 years as a weekend writer, or whatever you want to do.
Yeah. It reminds me of a book called Working Identity by Herminia Ibarra. She's been a professor at Harvard and London Business School. I really loved her very practical approach towards helping counsel people about how to make radical career changes when we do. She studied many examples, some who have succeeded and many who have failed at making those transitions. One of the precepts that she has uncovered from the study of those who have been successful is basically what you're just saying, which is that they tend to not just take a plunge, from one to another, but they have been, over a period of time running experiments, spending time over vacations or weekends or something, volunteering or just going and getting exposure or getting immersed in whatever that new frame is that they're keen about exploring and all that. So, they've been honing their craft and getting exposure and experience before they ultimately take that plunge. That is what you're saying.
Take your hobby as seriously as your job, you take everything that you do in that sense seriously, except don't take yourself seriously. That's a toxic direction to take.
Well, let's dive deeper into that. You're saying take your hobby seriously. Take everything you do seriously. Right there, there is actually the kernel of profound wisdom about the pursuit of some form of excellence in every conduct in everything we do. But, you also said don't take yourself seriously. That reminds me of that conversation we had just before we turned on the podcast, where you were sharing the origins of your name. Also, as you talk about the origins of your name, perhaps you could talk a little bit about that period in your life, just the early formative years and the orientations that existed in your family elders, because I thought that was a beautiful part of your book as well.
As you've mentioned, I have just finished my memoir. By the way, I recommend to all your listeners to write a memoir. Why? Because the reward is that at the end, you'll get to know yourself and what could be a bigger reward? And there's a difference between an autobiography and a memoir.
An autobiography is a straightforward telling of your story. I was born here. I went to school here, I got married, I did this job and so on. Boring to the end. What the memoir tries to do is, it tries to connect the dots of your life. It tries to make sense of what those different moments of your life are, to find some pattern. When you find that pattern, you have that sense of Aha. You mean, "This is what I am like?" That's why I say, all the philosophers from Socrates on said, "Know yourself." And if you can actually get to know yourself and what better reward, whether you want to publish your memoir or not, doesn't matter. But the effort of reliving your life has huge rewards. For one thing, reliving your life is better than living it. And why? Because you can play God. You decide what incidents in your life you're going to include in your story. You can play God and you are the one who is in charge. In the end, since you have to select, it's a bit of fiction anyway, you're not going to say, I had dinner these days and this is what I ate for dinner. That's not very interesting. Of course, the big mistake we make, of course, as human beings is we like to look good, all of us. If you try to look good on every page, then the reader will get turned off. It is a pompous ass. Why should I listen to him? Why should I read him? And if you make the opposite mistake and try to be too humble and talk only about a lot of your failures, then the reader will say, "Oh, my God, he's a loser. Why should I read him?" It's best to be yourself. But in the end, I was saying it's a work of fiction.
As Mark Twain said, "There's no difference between fiction and nonfiction, except that fiction has to make sense."
That was quite educational for me to have you highlight the distinction, as you're calling it, between the autobiography and memoir.
You asked me to talk about the early period. I'll tell you, I was lucky that my mother kept a diary. I appear on page 17 for the first time in her diary, and she says, "He's a restless baby. Then 6 months later, I became a difficult child. She's calling me a difficult child. And a year and a half later, she's now calling me a troublemaker. You see the direction that my life is taking. At the age of two and a half, I learned to run. I've been running ever since. I'm often running into myself. That is the early phase in my life.
I must tell you that they gave me the name Ashok Kumar. Ashok Kumar means the prince of happiness. A nice name, prince of happiness. But my grandmother suspects that my mother, her daughter-in-law, has given me that name because she thinks my mother is secretly in love with the Bollywood actor named Ashok Kumar, who was a big deal in the 1940s. So, she takes me to her guru. She places me at his feet. She says to the guru, give this boy a name.
The guru, seeing me at his feet, calls me Guru Charan Das. Overnight, I have been transformed from the prince of happiness to the humble servant of the feet of the guru, which is what Guru Charan Das means. Many years later, when I'm grown up, I went to the guru and I said, "Why did you give me that name?" He has a good answer. He says, "You know, it's a good thing to be reminded about humility once in a while. But then he gives me the best definition of humility I have ever heard, which is what we've talked about. He said, take your work seriously, but not yourself seriously. That of course, is the freedom that is in the title of my book. That leads to the fundamental belief. A belief in the life we should live. We should live lightly. There's another Sanskrit word called Laghima. Laghima means lightness. When they talk about Laghima, they say, of light like a bird, not like a feather. Meaning, the bird has agency. Although the guru gave it some unusual circumstances, that's the theme of the book, freedom. The freedom when you're not taking yourself too seriously, you don't carry the burden of the world on your shoulders, and you live lightly. Like Yudishthir in The Mahabharat, his chariot went about 2 centimeters above the ground, that is really one way to live.
Beautiful! This message of taking your work seriously, but not taking your own self seriously, I imagine that was in some ways playing on your mind when you were able to make that bold, courageous and not a very typical move at the age of 50 to step back from the trappings of power and influence and all the success in the business world to take your next call seriously.
To be a starving writer, as my wife called it. She was quite worried. She said, "You know, the paycheck won't come at the end of the month." I said, "No." And she didn't know how we were going to manage. But, it's nice to be able to say that it was that freedom from significance that we all seek. I'd like to believe that, but I'm not sure how many other factors were playing in my mind to be very honest. You know, I had hoped that I would also become a better human being, as I transitioned from a businessman to a writer. But guess what? As a writer now, for 30 years, I have discovered that actually, business people are better human beings than writers. Why? Because business people instinctively depend on others. They have to have customers. You have to satisfy your customer if you want to succeed. They have suppliers. Every businessman has a temptation to squeeze the supplier a little bit too much. If you do too much, you get hurt because you get a defective component. They have to respect and be fair to their employees. Otherwise they'll leave you.
A businessman depends on others. A writer depends on no one. I sit in this room from 6 in the morning to 12. And I don't need anyone. I don't do emails in the morning. I don't answer the phone in the morning. I don't do any social media in the morning. I don't read the newspaper in the morning. I do nothing which will get me on someone else's agenda in the morning. That's how I've lived for the last 30 years.
I haven't tested myself, but I can only tell you that a few months ago, I went to a bookshop in my neighborhood. I knew the dealer. He knew me as a writer. And so, I found that in the shop window, my book wasn't there. I had recently published this book. So, I go charging in, and I say, "Hey, what's this? You know I'm an important writer. Why is my book not in the window?" He says sorry. He blames it on the shop boys or something. And then he places the book at the back. I said, "No, right in the front." You see the ego. That's why I say that this is a work in progress, my dear fellow. Don't take yourself seriously. It's definitely a work in progress. I try, but I ain't there yet.
I think it is beautiful to think about ourselves always as work in progress, that's so inspiring and humbling to see that in you with all that you've accomplished. I want to turn to Steve Jobs for a minute because there were a couple of things that you were saying which connected me with some of the things I've been inspired by from his life. You spoke about the memoir versus the autobiography and the memoir being more of a choosing of meaning in your life and a selective narration of those dots that connect in a way that gives significance to that life that make you really feel like there's something worth sharing here with the reader and with your own self. I remember him talking about this notion of how you cannot connect the dots looking forward, but you can connect them looking backward. I think that's the moment you're talking about where you step back and you're encouraging people to write their memoir, because as you step back, you can play God. You can choose what are the moments of significance which connect with which? How is it that you got shaped by that event 20 years ago? I see that coming out in your writing. That's beautiful!
And then, in what you just said about being a work in progress and that ego coming in. He talks about just having this daily introspection on death. One day this will be my last day on Earth. Am I really motivating in driving and directing my energies in a way that is consistent with the idea of what I would want to do if this was actually my last few hours on the planet. And I remember a moment 2 years ago, a little bit similar to what you just said about that moment in the bookstore, where I published my book, and as you know, in the publishing industry, there's a lot of hype created around what are the metrics and numbers and promotions of what you're doing for your book, and what interviews are you getting signed up for, what is the Amazon sales looking in the first day and the second day and all of that? At some point I realized, "Wow! This is completely taking the romance out of it for me." I was so joyful for 2 or 3 years working on the book, and it was such a soul stirring journey, and here I am now getting embroiled again in the same materiality of what it is that I'm trying to help question and soften. So, I did a thought experiment.
The thought experiment I did is that I've died at some point and I've been reborn. And, as a curious young adult, at some point, somebody comes over and hands me a book and he says, "You may want to read this book. It was written about a hundred years ago by this guy called Hitendra. It's a good book, read it." I'm reading this book and I'm enjoying it, but I have no idea that I wrote that book in my previous incarnation. That made me realize, "Wow! In a few years, I won't even be aware that there's any proprietariness to any of the things that one has put back into the creative flow of the world." It's just giving and receiving from nature. Anyway, that was a helpful thought experiment for me.
I'm curious what practices you have taken on in your life, given how much at the very core of your being is this aspiration for being humble, but there is also this thing in your nature where you never stop running. You have this drive from a very humble, centered place. What are some practices that you found?
The difference I find is that when I'm here in the morning in this room from 6 to 12. First of all, if I'm working on a book, I'm drawn here like a magnet from my bedroom. Then, I start striking the keys. The keys start getting hit, I don't know who's doing it, but the keys of my computer start. And then writing begins to appear on the screen. I'm not even aware of myself very often. In other words, I find when I'm really absorbed in the work, I forget myself. It's that idea of self-forgetting, which is what you are also talking about when you're writing a book. One thing you notice is, time gets distorted. You say, "Oh my God! It's already noon. I thought around 10 o'clock." You had lost 2 hours, because you were so absorbed in what you were doing, but you were not aware of yourself. I think our unhappiness, our problems, our burdens come from that awareness too often. Is my book on the bestseller list or not? That's what you were talking about.
If one could just write the book and then leave it for the market, to the publisher, that's his or her job to do. But, they also know that we all have egos and they make these book tours. I remember one of my most enjoyable book tours was to the United States, when "India Unbound" came out by Knopf. I went to these lovely bookshops where I talked on radio, NPR and television and all that. It was very enjoyable. But, that was not the payoff. The payoff is when you forget yourself. I think that's really the central idea of this freedom, that other sort of freedom that I'm talking about. Whenever I'm in that mode, I am free. But boy, suddenly you get a call from your publisher and you have to fly off somewhere. There's a literary festival in Calcutta or Kathmandu. Every place in India now seems to have a literary festival where you can spend all your time, if you want, in literary festivals, and you ought to say, "Stop it. No more. I have my next book to write."
There's much in what you're saying about self-awareness and rituals, the 6 a.m. to 12 noon ritual that you have spaces. It's almost like you have created a certain sanctuary for yourself in this room, which, by the way, intrigues me no end to wonder what all those books are behind you.
So grateful for all you do. Perhaps you can have the closing voice for us Gurcharan ji in sharing what it is that you are most fired up about? As someone who never stops running in this space of your career and life?
The thing about it is, the other day, I was telling my wife that I sometimes have this uncanny feeling that while I was busy, life passed me by. Now I was actually quoting from Seneca. I tried to figure out what Seneca meant by this, because if somebody lived a life, it was Seneca. He was the leading intellectual of the Roman Empire, a poet, a playwright. He was the advisor to the emperor. And the emperor was incompetent. He was actually running the empire. And then, he had an affair with the Emperor's wife, and then he had to flee. Now, if somebody lived a life, boy, he lived a life. Why is he saying that when I was busy, life passed me by. That is a very troublesome thought that always goes through, I think I'm not alone, Seneca is not alone, but many of us go with that thought in our mind. That's to figure out what it is that life passed you by when you were busy.
Wow! What a beautiful way to light the spark in everyone in the audience to make every moment matter. Thank you very much. I'm so grateful and I'm really looking forward to seeing what the next act of creation is from you in our times. I'm grateful that you took time to work on that memoir. Beautiful to hear as well how much it has been a rewarding journey of meaning making and self-discovery for you just as much as it has shed more light into the thinking, the striving, the life of the times of someone who really embodies this much needed potentiality and capacity today to blend the material with the spiritual to bring a certain wholeness and a moral center and a conscience-driven approach towards everything we do, and yet, go and conquer the mountains that we all are so ambitious about in the world, but from the right intention.
Wishing you really well in your work and your writing and your journey in that time between 6 and noon and the rest of your time as well in the day. Cheering on your wife as well for being a huge shaper and force of support in helping you trek this beautiful path that you've taken Gurcharan ji. Such a joy to have you here with us.
Thank you.
